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At notch collective we believe that beauty can be sustainable. We believe in offering an environment where neither our stylists or our clients are exposed to harmful, toxic chemicals. We believe in doing our part to protect our planet and our bodies as well as our hair.

green circle

We are thrilled to be a part of Green Circle movement! When we first heard of Green Circle our first thought was, ‘this is amazing! Why isn’t every salon doing this?’ It is our genuine hope that soon everyone will.

Before becoming a Green Circle Certified Salon, regardless of our eco friendly mindset, we found ourselves throwing out so much, simply due to the lack of options for recycling in our area. Everything from used color tubes to aluminum foils, gloves, aerosol cans, all the way down to the hair we cut and then swept up went to the landfill. Through our alignment with green circle salons, we hope to ameliorate the ecological footprint we are making, and instead, implement simple green changes that will make both our salon, and our industry, more sustainable. 

Every day North American salons generate 63,180lbs of hair clippings, 42,122lbs of hair color, 109,512lbs of foil and color tubes, 206,392lbs of papers and plastics, equaling an astounding 421,206lbs of waste.

I found it fascinating that human hair when put into a plastic bag and then sent to a landfill can mummify and then produce methane gas. Eek. Now we collect the hair that is swept up and send it off to become booms to help clean up oil spills in the ocean(and each boom can be reused up to 10x) the hair is also used to create recycling bins made of bio plastic. In 2010 green circle sent over 1000lbs of hair to the Gulf of Mexico to help in the cleanup of the BP oil spill. 

Last year alone green circle salons diverted 871,191lbs of solid waste from our landfills and waterways. 

Not only are we recycling your hair but thanks to green circle, we can recycle our color tubes and foils, aerosol cans, light bulbs and even non recyclable plastics. We send off our used gloves, tissues, q-tips, cotton pads and unused color by-product to be turned into new sources of energy. 

By visiting notch collective you are supporting our movement for positive green change, imagine the difference we can make together. As a salon guest, you play a crucial role in helping protect the natural beauty of our planet. By choosing green minded salons that realize the importance of environmental and social progress, you not only look and feel good, you also contribute to positive green change! Thank you for being a part of our movement. 

Our goal is to bring awareness and change to the industry. If you are a client, ask your stylist about green circle. If you are a stylist, ask your salon(or spa) owner about becoming a certified sustainable salon. Join us, its real nice over here! 

We live in a beautiful world, if we all do our part, we can make a difference. Join our movement to keep people and the planet beautiful. 

www.greencirclesalons.com  1.877.424.3327




REVERIE

A daydream of botanical pleasures, REVERIE is haircare for all humans. No matter your hair type, our clean and innovative formulas nurture the integrity of your hair for unrivaled results. We believe that less is more and the collection reflects our desire to distill the nuances of haircare into a thoughtful curation of essentials.

Made intentionally in California, we utilize skincare methodology to formulate products of substance. Our attention to detail at every stage of the process—from mindfully sourced vegan ingredients, to comprehensive in-salon and lab testing, rigorous sustainability protocols, and considered packaging choices—is our commitment to creating alchemy in a bottle. A ritual that stands above and apart.

We believe creating any product comes with distinct environmental responsibilities. From the initial concept, through to ingredient sourcing, development, packaging, in- house protocol and eventual end-of-life, we consider the impact of every decision in order to mitigate our impact on the planet. Through relationships with like-minded, eco-drive suppliers and partners, we are proud to be leading and encouraging this methodology within the haircare industry.

In our formulations, we are meticulous about ingredient sourcing and favor regenerative, biodynamic, and organic farming to ensure natural resources do not cause undue stress on the ecosystem. Our concentrated formulas also allow our products to last longer, meaning less purchases over time.